This is Not Your Father’s VC Uniform

A while back Business Insider reported that a vending machine selling vests in SFO was raking in $10,000 per month! Turns out that for all these VC wonks, the new ‘power dress’ is a vest. (Personally I think they have all been watching the BEEZO a little too much … creepy - right?)

Jeff In His Power VestJeff In His Power Vest

Anyway, for the more affluent VCs, sounds like they have been forking out a bit more mullah and buying them some ‘Patagonia’. In fact, it gets worse, because it sounds like those VC firms have been bulk buying those vests. But for how much longer?

Patagonia Is Refusing to Sell Its Iconic ‘Power Vest’ to Some Financial Firms

”The vests, which are so ubiquitous in finance and tech circles that they’ve been nicknamed the “Power Vest,” are typically purchased with a custom embroidered corporate logo on them. A representative for Patagonia confirmed its policy change regarding corporate orders to BuzzFeed News, saying the clothing company was focusing on selling products to “mission-driven companies that prioritize the planet.”

Focussed on selling products to “mission-driven companies that prioritize the planet … take that!

April 3, 2019