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The Incredible Story Of The Incredibles

Concerned about resting on their laurels, the studio’s founders, Steve Jobs and Ed Catmull, hired the company’s first outside director, Brad Bird, to shake things up. Mr. Bird’s most recent film, Iron Giant,” had flopped financially, and when he pitched his idea for a new movie to Pixar, he was told it would never work: It would take 10 years and cost $500 million to animate.

But Mr. Bird persisted. He recruited a band of disgruntled people inside Pixar — misfits whose ideas had been ignored — to work with him. The resulting movie, The Incredibles,” won two Oscars and grossed $631 million worldwide, outdoing all of Pixar’s previous successes. (And, for the record, it ended up costing less than $100 million to make.)”

Adam Grant

The Full Story

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