The Elephant in the Airport

Tom Evslin on why we should focus on single issues at our peril. He concludes with 4 lessons :

That third one reminded me of an apocraphyl story we used to tell back in the Group Partner days …

If a compnay had a £10 million budget and asked Oracle, IBM, WPP and Accenture to solve the problem, the answerr would be respectively

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