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How Adobe’s $4.75 Billion Acquisition Of Marketo Was A Huge Win For Vista Equity

“Marketo was not Adobe’s only big acquisition this year. In May, Adobe acquired e-commerce company Magento for $1.6 billion.”

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My Thoughts

DANG!!!

Totally missed them buying Magento.

They do seem to be very strategic in how they are going about this. Something that wasn’t entirely obvious when they bought Omniture - what 10 years ago? And then Neolane 5 years later.

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