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Doc Searls On Markets’ and Content’.

Delighted to see Doc Searls wroting about two of my People First tenets.

“Most of what we call markets” are pure abstractions. We see markets as targets for advertising messages, as creatures like bulls and bears, as battlefields and sports arenas where companies fight like gladiators for territories, spaces and shares of categories and slices of pies. We give the market” label to geographies like New York and China, and to demographics like Men 25-54.” We also give it to characterizations like upscale suburban Volvo drivers.” Each of these abstractions actually expresses a metaphor that does our thinking and talking for us.”

Doc Searls

and

“Doc Searls: The word content.” It used to be an catch-all noun for anything that occupied a package. Now we apply it to anything you can distribute over the Net. Why is that? What happened here? Why did content” suddenly get so big? As a writer, I used to write stories. Back when I was in radio, we ran programs. Bands used to make records. Now all those things are content,” and every artist is a content provider.” Like our craft is nothing more than a manufacturing job, and our goods are nothing more than cargo you strap to a skid and load onto trucks. Where did that word come from? Why did we choose it instead of something else, like goods?””

Doc Searls

The Full Story

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