No - Not This
This
I wrote this just over 4 years ago and talked about Apple moving to becoming a direct service provider. And here we are 4 years later - and Apple is still not a direct service provider β¦ except - did you spot thatΒ Virgin Mobile Partners with Apple to Go iPhone-only with $1 Service Specifically
Virgin Mobile USA has partnered with Apple to become the first iPhone-only carrier, and itβs offering a deal that seems almost too good to be true.
βWeβre thrilled Virgin Mobile is becoming the first iPhone-only carrier, and weβre excited to be able to offer Virgin Mobile services directly to our customers in Apple stores,β
Phil Schiller
So - is this the start β¦ finally? (Caveat - Virgin runs on Sprint - the only US carrier I have never used - for obvious reasons.)
BTW - this is a great read from Horace Dediu β¦ and this is so prescient - written 9 years ago β¦ you would be forgiven for thinking it was just published.
Β Β
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