It’s Simple Isn’t It?
You are in a grocery store and while your goods are being checked out by the cashier, you ‘wave’ your phone at the terminal and done … right? Well, only if you make the right choices that are actually all outside of Apple’s control.
Yes and then you start to walk out … not so fast.
The problem is that just layering Apple Pay on top of existing systems doesn’treally improve the customer experience … I wonder when it will be fully integrated to provide a totally seamless experience.
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