Expense - All Relative
As you read the news and ogle at the oligarchs with seemingly far too much money to burn - consider this.
Time was when everyone thought that the Apple Watch was an expensive accoutrement. NO longer. It is now officially a bargain.
For you - yes you - too can have an hour glass for a mere $12,000. But better be quick - only 100 are available.
This chap would like to point out that
Apple generally sells more than 100 of anything before ‘the supply chain gets constrained’.
You can ’read all a’bart it; here.
Each is numbered “1 of 100” just below the “HODINKEE” signature on one side, with Marc Newson’s signature on the opposite side. Each custom-fitted orange foam box also contains a leather coaster on which you should always set the Hourglass to avoid scratching it. Likewise, there is a pair of white gloves in each package, and we suggest using them to avoid leaving fingerprints. Finally, each Hourglass includes a copper-foil certificate of authenticity signed by Newson himself.
… each is numbered ‘1 of 100’ - not 1 of 100, 2 of 100, 3 of 100 etc - as would be usual … what’s up with that?