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Sales Advice From 2,000 Years Ago

โ€ฆ and just as relevant today.

Aristotle would advise salespeople to employ not only logos, but more importantly pathos and ethos to persuade todayโ€™s customer to buy.

[ Source : Steve Martinย ]

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This Was Originally Posted To Beyond Bridges

The site has been closed down and the material moved to this site for posterity.

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