Apple Notes Or ‘Ever Notes’
It was interesting to see Apple’s massive upgrade with Notes when they released El Capitan. But they aren’t stopping.
Apple’s Notes app, included as part of the upcoming OS X 10.11.4 El Capitan software update, has been confirmed to support Evernote .enex file format imports in what could be a move to convert users to the iCloud native format.
Translation - you will shortly have the ability to import all your Evernotes into Apple’s own note taking app - which for anyone who uses an Apple product (phones, pads and computers) is free and deeply embedded in all their products.
I find this particularly interesting in light of the massive changes Evernote itself is going through, shutting down 3 offices and losing 47 staff shortly after replacing their CEO in July. They are also high on the list of the Unicorn watchers - those ‘start ups’ that achieve $1 billion dollar valuations in the private markets, that some are saying are in massive danger. Then again, the CEO switch was to put in place a new leader - as they readied for an IPO.
This is what their new CEO had to say last September ) where he writes;
Evernote’s strength is in its core: notes, sync, and search. That’s where we’re going to focus.
Question : Is a note taking app worth an IPO valuation in excess of $1 Billion ?