Doc Searl’s long - but well worth reading - take on the state of online advertising. Absolutely mind boggling how many trackers are sitting on sites - watching us - to mine us for an extra couple of cents. To give you a taste, and in case you are wondering why should I care … check out TRUSTe’s 2015 Privacy Index that Doc highlights in his article.
42% are more worried about their privacy than one year ago. 91% “avoid doing business with companies who I do not believe protect my privacy online.” 86% “have taken steps to protect their privacy in the last twelve months.” 63% “deleted cookies 44% “changed privacy settings” 25% “have turned off location tracking”
… wait … 63% have deleted cookies ? It wasn’t that long ago that the general public didn’t even know what a cookie was - much less how to delete it !
The site has been closed down and the material moved to this site for posterity.
The focus today is People First.
If you want to know more - you could do no worse than;
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.