The Analyst’s Guide to Apple Category Entry | Asymco … Nice. I believe the problem of transportation and its proxy, the automobile, provide all the requisite demand for Apple’s attention. Technical questions abound and they may still prove unsurmountable before a launch happens, but there are no doubts in my mind that this is a problem Apple would see fit to address. Non-consumption of unmet and unarticulated jobs to be done can and should be addressed with systems solutions and new experiences. The poetry is pretty clear on the matter.
... Horace Dediu
This is it This is what matters The experience of a product How it will make someone feel Will it make life better? Does it deserve to exist?
We spend a lot of time on a few great things Until every idea we touch Enhances each life it touches
You may rarely look at it But you will always feel it This is our signature And it means everything
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