Sprout Social - THE Social Media Management Tool for 2013



This is one of a series of posts about Sprout Social that I am publishing throughout this blog, you can find the full list of posts here. I highly recommend that you check that set if you haven’t already.

Reading this just now reminded me that I need to get onto my next Sprout Social Post. Meanwhile - I thought I would share this.

Seems like I am not the only act in town that thinks so highly of this product.

Let me cut to the chase - the article ends with this comment.

The intuitive use of Sprout Social sets it apart from the competition. It’s a simple, effective way to manage your social media efforts.  However, every product is never without its short-comings. Google integration and publishing is NOT available on Sprout Social. So, posting to Google+ takes additional effort on the marketer’s part to increase their social media gamut. Sprout Social is not a be-all, end-all social media management system, but it is mant to conduct a good percentage of your efforts. With the reporting, messages, and publishing efforts of the platform, it’s a great tool for social media ROI and engagement.

I agree - “Sprout Social is not a be-all, end-all social media management system” - but then what is ? And surely the lack of “Google integration and publishing” is a Google API question (I think - must go and check that …). Will post more info when I find it.

But that all said - do click through and take a read - the writer goes into a tonne more detail than I ever will in my posts - and since it comes to you via Social Media Today - well - it must be right - no ?

March 23, 2013