What Is Social Selling

socialsellingsocialsellingWe often think that everybody knows what we are talking about, as in the terms we use. We don’t. I did a very simple presentation 30 years ago at a large US corporation (at the time I was part of a UK based subsidiary. I was trying to demonstrate that confusion was rife on how the UK and the US communicated. Was it George Washington that suggested that “we are two countries divided by a common language.” ?

If two countries who speak the same language can’t even agree what to call something - confusion will reign and EXTRA care should be taken in communication between the US and the UK. (This is an important lesson - most people if they heard French or German spoken will make an effort to understand what is being said. But when you hear your own language - you assume you understand. You don’t. In fact it is even worse - since an American will go out of their way to apply local names and pronunciation when in a foreign country - EXCEPT the UK _ whereas American pronunciation is routinely applied to cities like Edinburgh (not <Edinborough, Edinboro or Edinbrough) and counties like Worcestershire :-)

Anyway - back to the presentation, where I raised mini issues such as ….

  • a trunk, (of a car, a tree and an elephant)
  • a boot, (of a car and as something to cover the foot)
  • a bonnet, (of a car and as something to cover the head)
  • a hood, (again of a car and as something to cover the head)

The net net is that a ‘car boot’ in the UK is a very different thing to the US - and of course we in the UK we truly believe our cars are feminine - since the engine is protected with a bonnet - whereas in the US it is protected my a ‘manly ’hood’’.

And so - to my point ….. if we can’t even agree on what words mean - then all hell breaks loose as we connect those words to make phrases and sentences.

Take Social Selling.

I recently contacted someone about working with them to enable Social Selling in their enterprise and unleash the latent power of their networks yada yada. I got a reply saying that they would love to learn more - but “what is social selling” ?

Lesson learned - because this person works in a company that on its website espouses all the aspects that I believe to be part of ‘social selling’ - that’s why I wanted to connect - but when I looked again at the site - no reference to that term.

Social Media Today defines the term thus

Social selling is a new way to approach a sales process that allows you to stay relevant with your prospect when you would normally go dark during off periods of non-communication. Social selling allows you to stay connected with your prospects and build a relationship with them that goes beyond a vendor toward a trusted advisor.

Read the full article here - and find out how it increases sales?

February 2, 2013