Friend and colleague Anneke Seley was discussing the question recently …. you can read her post ’Does Cold Calling Still Work? … here.
But I wonder if we keep coming back to definitional problems.
Here’s what I commented on her post :
The implication is that “cold calling” used to work …. but I am not sure it ever did.
Definitely people used to connect with others ‘out of the blue’ and something might happen - but the best sales people from ‘the old school’ i have ever known never cold called. They connected with a thought through and understood value proposition that they anticipated would resonate with the person they were calling - even though that person might never have expected the call - so was it a cold call - or a carefully calculated campaign of 1?
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