EMail Marketing

I find myself increasingly defending marketing to so many people these days - you know how it goes - “EMail is Dead” - long live Social Media. So imagine my delight to read two different articles today ….

One From Hubspot : 8 Dangerous (But Common) Misconceptions About Email Marketing

The Second From Smart Boy Designs : 8 Tips To Increase Email Newsletter Subscribers

If you EMail is dead - well - where do I start - topic of a different post.

Such wonderful words of wisdom including :

• Include a call-to-action
• Provide unique content

and

• People on Your Opt-in List Want to Hear From You
• Emails Have to Be Highly Designed - NOT

This Was Originally Posted To Beyond Bridges

The site has been closed down and the material moved to this site for posterity.

The focus today is People First.

If you want to know more - you could do no worse than;