I find myself increasingly defending marketing to so many people these days - you know how it goes - β€œEMail is Dead” - long live Social Media. So imagine my delight to read two different articles today ….

One From HubspotΒ :Β 8 Dangerous (But Common) Misconceptions About Email Marketing

The Second From Smart Boy DesignsΒ :Β 8 Tips To Increase Email Newsletter Subscribers

If you EMail is dead - well - where do I start - topic of a different post.

Such wonderful words of wisdom including :

  • Include a call-to-action
  • Provide unique content


  • People on Your Opt-in List Want to Hear From You
  • Emails Have to Be Highly Designed - NOT

Β  Β 

This Was Originally Posted To Beyond Bridges

The site has been closed down and the material moved to this site for posterity.

The focus today is People First.

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