What You Don’t Know Is Really Quite Important !

Back in the day I used to get truly annoyed by the fact that HR people had no understanding of the business a company was in. Likewise MarCom people who felt they could make a living by knowing how something got printed - not by how they TRULY messaged the story in the copy across all the vehicles. Accountants that new how to add up - but couldn’t recognize a database if it jumped out and attacked them.

It seems like not a lot has changed. Click through for the fill article.

These kind of sobering stats led me to ask the question: are marketers becoming digital dinosaurs? Is there a correlation between the low number of marketers who are digital and the low number of marketers who do digital?

This Was Originally Posted To Beyond Bridges

The site has been closed down and the material moved to this site for posterity.

The focus today is People First.

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