LinkedIn Is Buying SlideShare

Why? You might ask.

Well - according to LinkedIn CEO Jeff Weiner, there are two reasons.

The first reason is a very real problem of the world - that will exacerbate with this particular purchase. There is an increasing amount of knowledge and information wrapped up in documents and power points and it is already too hard to extract real knowledge and information and learnings from these documents, much less build and deliver action plans.

That’s a problem that I am working on with the team at - we are not there yet - but we are excited to be at the vanguard of the Knowledge movement with what we are doing. What I think is that this move will amplify the issue that we are solving.

Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity. …. Jeff Weiner

You see while that is right - we don’t think it helps. Meanwhile, he goes on to say ….

These presentations also enable professionals to discover new connections and gain the insights they need to become more productive and successful in their careers, aligning perfectly with LinkedIn’s mission and helping us deliver even more value for our members.

… now that makes sense. A lot of sense. But action is really what is needed. Not more words.

The full article is here - and comes via Business Insider

May 4, 2012