Why not one ? Well, I have just written a very long post - and to paraphrase Mark Twain - I realized that I did not have the time - right now - to write a short one - and the problem is that there is a lot to say and I don’t want to bore you. So here are some highlights - that I will drill down on in future posts..
Needless to say I have no idea what strategy Dups and the team at Empire Avenue have and are working to but until last week - in my opinion - they had cracked a very big problem.
They had :
It wasn’t perfect. It had problems. But it worked.
This week at SXSW they announced massive and radical changes to the application that has resulted in an online ‘uproar’. I understand the comments being made and can see both sides. I totally get why EA might have done the changes - BUT for all the commentary I have read, the big point has become lost. No doubt that ways of engaging on the site are different. It is all a lot harder - and some of that is down to UI design changes - and some down to info that used to be there that is no longer.
But to me the error is the obvious switch to what has been dubbed ‘Expand, Engage and Evaluate’. That is …
Me ? I am sure it will all be fixed - but doesn’t get away from the fact that they are moving more towards a site that is a ‘me too site’. Their focus seems to now be around the Engage part. What is truly peculiar is that they have always had ways to engage with others on the site - in interest tags and communities and comments and buying / selling stock and none of this is part of the engagement.
Communities are hidden away and ‘interests’ remain untapped - though there are very clear ways they could be incorporated into the whole experience. In short they seem to have
Meanwhile Klout, PeerIndex and others are attempting to build measures on activities in the social media spaces … and do NOTHING as interesting and deep as EA do. It is a shame - because it is the tools that will make the difference - not the content - and certainly not content integrators.
But there’s more
Which brings me to the final point for now - I wonder how EA collect all this feedback - I have seen great input from people like Chris Voss - and as he has pointed out there are a lot of people on the Avenue that are rooting for the company. But feedback is through a loose collection of Facebook communities into which EA may or may not comment.
When such a space is made - it will be a whole lot easier for all. Until then I am nervous for the future of a what could (still) be a phenomenal company.
So - more to come - this is part one - need to move on to the rest of my day.
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