We Are All Marketeers
Presented to a large group of government employees this past Friday, one theme of which was how does a ‘command and control’ organization assume the necessary flattening to truly embrace Social Media.
And then over the weekend, up pops this article from McKinsey. The focus is on commercial organizations, but equally - if not more so - government departments should also be reading this - and then absorbing and trying to work out what to do.
Click on the link - to access the article - it is a pdf.